These Companies are Targeting Who?

Welcome back, readers! Lately Nick, Adam, Brendon, and I have been researching the companies' target market groups. Through observing some ads and average price ranges, we have put together some quite educated guesses...

Mars' Target (brought to you by Nicholas)

M&M's Print Ad:

Twix Commercial: http://www.youtube.com/watch?v=qh1nZ5lfcco

Average price range: Fairly inexpensive. Their products are candy that you would find in your local grocery store, so just a few dollars.

Target audience:

• Age: Everyone. Kids make their parents buy them chocolate, and adults could like the chocolate brand and want to buy it themselves.
• Gender: Both genders. Chocolate isn’t specific on male or female gender.
• Income and Status: In a developed country where people have money to afford luxuries such as chocolate. Normally middle class and rich people will buy this chocolate.
• Any ethnicity. Mars will target anyone who can buy their chocolate, whether that person is black, white, etc.
• Lifestyle: Most people that don’t really care about their health. Health freaks may not want chocolate but most people who don’t strictly monitor what they eat will most likely be targeted.

Hershey's Target (Sincerely, Deanna)

Hershey's Print Ad:

Hershey's Commercial: http://www.hersheys.com/ads-and-videos/commercials.aspx

Average Price Range: Most of Hershey’s products are also the average cost for candy. They’re prices don’t differ so much from others’ that it’s noticeable.

Hershey’s tries to reach everyone. This really comes through in their commercial where people of all ages and genders are shown striving to get just one bite of that delicious Hershey’s milk chocolate. Also, their Easter print ad says “Treats Every Bunny Will Love” (Emphasis on Every Bunny). The commercial also shows people of different ethnicity and different lifestyles. Their Easter ad, however, obviously targets those who celebrate the holiday in at least some fashion.


A common pattern we see here, is that companies will often adjust their ads to reach many different people, depending on any specific events or holidays that are on the horizon (Easter, Valentines' Day, and such). We shall soon hear from our other two authors and see if this pattern of reaching everyone, continues.

March 13th, 2013
We're back with Mr. Adam Langmeyer's insights on Nestle's Target Market Group

Nestle Comercial #1:
http://www.youtube.com/watch?v=Hfnt0l6WvcU 

Nestle Commercial #2:
http://www.youtube.com/watch?v=0o2qeU4RSuA


Average Price Range: The average price range is just like other candy’s, only a dollar or two.

• Age
• Nestle will sell to any age of customer. Children, teenagers, and adults it doesn’t matter as long as they like and will buy the chocolate.
• Gender
• Nestle will sell to either gender male or female. Both genders eat lots of chocolate depending on the person.
• Income/Status
• Nestle can sell to anyone it doesn’t really matter what their income is, anyone who would like to buy the chocolate can buy it.
• Ethnicity
• Any ethnicity will buy their products. As long as people (white, african american, etc.) will buy it, it doesn’t matter who.
• Lifestyle
• The customers probably don’t live a very healthy lifestyle from buying the chocolate, not a lot of chocolate bars isn’t really bad for you, but if you eat many of them it could be very unhealthy.